Powerful Video Marketing Approaches for Saudi Companies
David McCombie editou esta página 1 semana atrás

Last quarter, a retail client complained that their newsletter efforts were generating disappointing returns with visibility below 8%. After implementing the strategies I'm about to share, their open rates improved to 37% and sales improved by 218%.

Twelve months ago, my family-owned business was fighting to attract new customers. Our website was completely hidden in Google listings. That's when I chose to invest in specialized search engine optimization.

  • Seventy-three percent improvement in website visits
  • First page placement for 12 high-value keywords
  • 41% increase in contacts from our premier digital marketing services storefront
  • Fifty-two percent boost in conversion rate

Recently, a store owner changed from standard digital advertising to video marketing and saw a three hundred eighty-four percent improvement in engagement and a one hundred twenty-seven percent growth in sales.

For a culinary business, we produced a content campaign highlighting local dining customs, which generated viewer interactions five hundred sixty-seven percent better than their previous standard productions.

Working with an electronics retailer, we found that their typical purchase experience was generating needless difficulties for Saudi customers. After applying tailored enhancements, their process dropout frequency dropped by over a third.

  • Created a figure visualization approach that accommodated both Arabic and English numerals
  • Redesigned charts to progress from right to left
  • Used graphical cues that matched Saudi cultural meanings

As someone who has designed over 30 Arabic websites in the past five years, I can confirm that applying Western UX practices to Arabic interfaces simply doesn't work. The unique characteristics of Arabic language and Saudi user preferences require a specialized approach.

Recently, I was advising a large e-commerce business that had spent over 200,000 SAR on a beautiful website that was performing terribly. The reason? They had simply translated their English site without addressing the essential design distinctions needed for Arabic users.

If you're developing or redesigning a website for the Saudi market, I strongly recommend consulting specialists who genuinely comprehend the nuances of Arabic user experience rather than simply translating Western layouts.

  • Explicitly indicate which language should be used in each input field
  • Dynamically switch keyboard input based on field type
  • Position form text to the right-hand side of their corresponding inputs
  • Verify that system feedback appear in the same language as the required input

Key improvements included:

  • Incorporating preferred Saudi transaction options like STC Pay
  • Simplifying delivery details for Saudi addresses
  • Offering Arabic translation throughout the checkout experience
  • Displaying delivery estimates tailored to Saudi areas

A apparel company experienced a substantial growth in mobile conversion after executing these improvements:

  • Streamlined form fields
  • Thumb-friendly navigation
  • One-page checkout process
  • Faster loading durations

  • Realigning CTA buttons to the right side of forms and interfaces

  • Rethinking information hierarchy to move from right to left

  • Redesigning clickable components to match the right-to-left scanning pattern

  • Place the most critical content in the upper-right area of the page

  • Arrange content blocks to progress from right to left and top to bottom

  • Use heavier visual emphasis on the right side of equal layouts

  • Verify that pointing icons (such as arrows) point in the appropriate direction for RTL interfaces

  • Reorganized the data entry sequence to align with right-to-left user expectations

  • Built a Arabic-English form system with automatic language toggling

  • Improved mobile interactions for thumb-based Arabic typing

Our analysis has demonstrated that Saudi customers especially trust these credibility indicators:

  • Local office details
  • Local authorization symbols
  • Detailed refund procedures
  • SAR rates with inclusive transportation fees

  • Relocated product photos to the left area, with product specifications and call-to-action buttons on the right

  • Modified the image carousel to progress from right to left

  • Implemented a custom Arabic font that maintained legibility at various scales

During my latest project for a financial services company in Riyadh, we observed that users were repeatedly clicking the wrong navigation options. Our user testing demonstrated that their attention naturally moved from right to left, but the main navigation items were positioned with a left-to-right hierarchy.

  • Choose fonts purposely developed for Arabic on-screen viewing (like Dubai) rather than conventional print fonts
  • Expand line Leading Marketing Agency Saudi by 150-175% for enhanced readability
  • Set right-aligned text (never center-aligned for main content)
  • Avoid condensed Arabic typefaces that compromise the distinctive letter structures

Last quarter, an online store was suffering from a dismal 0.8% sales percentage despite substantial visitors. After executing the strategies I'm about to share, their conversion rate grew to 3.7%, resulting in a dramatic increase in sales.