Effective Motion Media Strategies for Saudi Companies
Jamaal Niven редагує цю сторінку 1 тиждень тому

When I launched my e-commerce business three years ago, I was convinced that our unique products would be enough. I overlooked competitor analysis as unnecessary – a mistake that practically destroyed my entire venture.

Key channel insights:

  • Messaging apps as principal messaging mediums for user assistance
  • Snapchat performing exceptionally well for certain demographics
  • Video platforms viewing at significantly higher amounts than global averages
  • Microblogging considerable influence on community dialogue
  • Image networks particularly effective for aspirational businesses

After considerable time of underwhelming results despite considerable marketing investments, their optimized communication strategy created a significant increase in connection and a substantial boost in purchasing.

Last month, a travel company discovered that their Cost-effective website solutions was virtually invisible from voice search results. After implementing the approaches I'm about to discuss, they're now appearing in forty-seven percent of applicable voice searches.

For a wellness organization, we transformed their reading-intensive wellness content into visual storytelling with visual elements. This technique enhanced their content consumption by over two hundred percent.

For a financial services brand, we developed a information campaign about family financial planning that incorporated Shariah-compliant approaches. This content exceeded their previous standard money guidance by over four hundred percent in engagement.

Working with a healthcare provider, we revised their content to feature entire queries that users would verbally request, such as "Where can I find a dermatologist in Riyadh?" This approach enhanced their voice Jeddah search engine optimization discovery by seventy-three percent.

For a store owner, we discovered that their voice search visibility was limited because they had prepared primarily for English voice searches. After implementing customized Arabic voice search enhancement, their visibility grew by two hundred seventeen percent.

Recently, a local business consulted me after spending over 120,000 SAR on external ranking help with limited returns. After executing a customized Saudi-focused SEO strategy, they saw first-page rankings for numerous important keywords within a single quarter.

Essential delivery findings:

  • After worship moments offering interaction possibilities
  • Late evening usage spikes considerably more than global norms
  • Friday-Saturday behaviors notably varied from weekday connection
  • Periodic changes during cultural events requiring tailored techniques
  • School schedule impacts on particular audiences

Successful methods included:

  • Market studies with regionally-focused information
  • Leadership conversations with prominent Saudi authorities
  • Success stories from regional initiatives
  • Virtual events addressing locally-relevant challenges

Essential components:

  • Formal vs. casual Arabic employment
  • Regional speech differences fitting for the intended users
  • Titles usage reflecting proper respect
  • Faith-based allusions employed with sensitivity
  • Expressions that align with Saudi society

Recently, I witnessed as three similar businesses spent significantly into growing their operations on a certain social media platform. Their initiatives were unsuccessful as the channel appeared to be a mismatch for our industry.

Important image aspects to assess:

  • Suitable representation of persons respecting social expectations
  • Tone decisions with consideration of local interpretation
  • Architecture and landscapes that resonate with Saudi heritage
  • Attention to specifics that exhibit local knowledge
  • Heritage designs incorporated elegantly

Essential components included:

  • Mother-tongue writers for dual content
  • Contextual modification rather than literal conversion
  • Harmonious organizational style across both languages
  • Language-specific SEO

I use a straightforward document to record our competitors' costs modifications weekly. This has already helped us to:

  • Identify cyclical discount patterns
  • Detect package deal strategies
  • Understand their cost structure

I dedicate at least 120 minutes each week reviewing our competitors':

  • Website architecture and UX
  • Blog posts and posting schedule
  • Social media engagement
  • Client testimonials and assessments
  • SEO tactics and positions

Initiate by mapping ALL your rivals – not just the obvious ones. During our analysis, we discovered that our most significant rival wasn't the established company we were tracking, but a recent startup with an unique model.

I advise categorizing competitors as:

  • Main competitors (offering nearly identical offerings)
  • Secondary competitors (with limited overlap)
  • Potential threats (new entrants with game-changing models)

I now utilize several resources that have substantially enhanced our competitor analysis:

  • SEO tools to monitor competitors' keyword performance
  • Brand monitoring software to follow competitors' social activity
  • Site monitoring solutions to observe changes to their online presence
  • Newsletter subscription to get their promotional messages