Powerful Network Planning for Saudi Businesses
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After considerable time of underwhelming connection with their target audience, their enhanced network planning generated a 328% increase in interaction and a one hundred eighty-seven percent growth in website traffic.

I still laugh when clients say they're using the "latest" digital marketing techniques but haven't updated their approach since 2022. The digital landscape has changed significantly in just the past few months.

For a luxury brand, we discovered that Snapchat and Instagram substantially exceeded traditional networks for interaction and conversion, resulting in a focused reallocation of resources that increased total results by over one hundred fifty percent.

Essential techniques featured:

  • City-specific classifications beyond standard zones
  • District-based targeting
  • Urban vs. rural differences
  • Expatriate concentration areas
  • Visitor areas vs. resident neighborhoods

A few days ago, a restaurant owner in Riyadh expressed frustration that his venue wasn't visible in Google searches despite being well-reviewed by customers. This is a frequent issue I observe with Saudi establishments throughout the Kingdom.

After years of applying universal population divisions, their enhanced regionally-appropriate division methodology created a significant increase in advertising performance and a one hundred sixty-three percent decrease in advertising spending.

For a software business, we identified that their international information was significantly stronger than their Arabic content. After improving their Arabic content quality, they experienced a significant growth in sales from Arabic-speaking visitors.

Present channel adoption in Saudi Arabia:

  • Visual platform: Leading for fashion brands
  • Ephemeral platform: Highly effective with youth demographics
  • Twitter: Substantial for announcements and social conversation
  • Brief content: Quickly expanding particularly with youth audiences
  • Professional platform: Useful for business-to-business communication

Essential classifications contained:

  • Individual vs. collective decision patterns
  • Information gathering extents
  • Price sensitivity differences
  • Product faithfulness inclinations
  • New concept acceptance rates

With extensive testing for a shopping business, we identified that posts released between 9-11 PM significantly exceeded those shared during traditional optimal periods, producing 143% better engagement.

For a investment customer, Jeddah Search engine Optimization we developed a content series about family financial planning that incorporated Islamic financial principles. This content exceeded their former standard financial advice by over four hundred percent in interaction.

Throughout my latest project for a financial services company in Riyadh, we observed that users were frequently tapping the wrong navigation items. Our user testing showed that their focus naturally flowed from right to left, but the important navigation components were located with a left-to-right hierarchy.

Working with a hospital, we transformed their reading-intensive wellness content into visual storytelling with illustrations. This strategy increased their material readership by two hundred nineteen percent.

For a high-end retailer, we developed a cultural segmentation methodology that discovered five distinct value groups within their audience. This strategy enhanced their advertising performance by one hundred seventy-eight percent.

As someone who has designed over 30 Arabic websites in the past five years, I can assure you that applying Western UX principles to Arabic interfaces simply doesn't work. The unique characteristics of Arabic text and Saudi user preferences require a completely different approach.

  • Redesigned the application process to match right-to-left user expectations
  • Created a bilingual form system with smart language switching
  • Optimized mobile interactions for thumb-based Arabic typing

Last month, I was consulting with a prominent e-commerce platform that had poured over 200,000 SAR on a impressive website that was failing miserably. The issue? They had just converted their English site without accounting for the fundamental UX differences needed for Arabic users.

  • Use fonts purposely developed for Arabic digital display (like GE SS) rather than conventional print fonts
  • Increase line spacing by 150-175% for better readability
  • Implement right-oriented text (never centered for body text)
  • Prevent condensed Arabic typefaces that diminish the distinctive letter shapes

  • Distinctly specify which language should be used in each input field

  • Intelligently switch keyboard language based on field requirements

  • Locate field labels to the right-hand side of their connected inputs

  • Ensure that validation messages appear in the same language as the required input

  • Moved product photos to the left side, with product specifications and purchase buttons on the right side

  • Changed the image carousel to advance from right to left

  • Incorporated a custom Arabic typeface that preserved clarity at various dimensions