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For a high-end retailer, we discovered that visual and ephemeral platforms dramatically surpassed Facebook for interaction and purchases, resulting in a strategic shift of effort that enhanced total results by 167%.
Last year, my family-owned business was fighting to attract new customers. Our online presence was practically invisible in Google search results. That's when I made the decision to explore specialized search engine optimization.
Recently, I was having coffee with Fahad (who runs a growing e-commerce business) when he mentioned he couldn't tell the difference between the pitches he'd received from three different SEO agencies. They all promised "#1 rankings" with similar fee structures.
What amazed me most during my research was the significant variation in costs for seemingly identical services. Monthly retainers differed from 2,500 SAR to over 15,000 SAR with little clarification for the disparities.
Recently, a business owner lamented that his platform strategy was consuming considerable sums of riyals with disappointing results. After reviewing his tactics, I found multiple critical errors that are surprisingly common among Saudi businesses.
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